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Aug 23, 2008  •  smokey bears his age

dang, i missed a very important birthday exactly 2 weeks ago - smokey bear's. not only has this big fuzzy guy been helping save precious wildlife and forests, but he's been doing it for over 64 years. in fact, smokey's been part of the longest-running ad campaign in US history, created in 1944 by the ad council, just two years after their founding (the ad council had its beginnings during WWII as the 'war advertising council'). that smokey has lasted this long is no small feat amongst public service announcement (let alone advertising) circles; let's hope he doesn't retire at 65.. here's a treat; i discovered a copy of a 1969 TV spot for wildfire prevention featuring a young SB at the end. notice the bucolic clear-cut timber logging bit - classic. i guess it was also in the lumber conglomerates' best interest to keep those trees alive.. mm check out SMOKEY.COM

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